Adrian SummertonCOACHING
ABOUT ADRIAN

I know what it's like to feel you need to do more. To be more.

Adrian Summerton beside the canal with his dog
Accountant. Finance leader.
Recruiter. Business owner.
Coach.

For much of my working life, I never thought I was good enough. I compensated by working harder – often ludicrous hours, with the stress that came with them. Whatever I did, I still felt I needed to do more. It’s a version of what I now call the Performance Game: trying to prove yourself, rather than questioning what you think you have to prove.

Through coaching, I came to realise that something can feel completely convincing without being true – including what I’d been telling myself about not being good enough. I’m still driven to improve in many areas of my life. But now I want to, rather than feel I have to. That changes how it feels: lighter, fun, easier – instead of a heavy burden, where everything is urgent and stressful.

My career has taken me from accountancy and finance leadership into recruitment, business ownership and coaching. In our conversations, I’ll be direct, ask challenging questions and bring humour where it fits. We’ll look at the moments where you say yes when you’re already full, hold back what you think, or feel you should have every answer. You can expect support and encouragement as we separate what’s true from what you’ve come to believe, and put that understanding to work in everyday conversations.

Let’s talk